Tuesday, November 4, 2025
Brock's Only Independent Student Newspaper
One of the only worker-managed newspapers in Canada

How A.I. is transforming the world of sports

|
|

Artificial intelligence (A.I.) is gradually becoming a part of our everyday lives, shaping how we work and communicate. In the world of sports, A.I. has taken on an increasingly vital role, transforming everything from player performance analysis to injury prevention and fan engagement. As A.I. technology continues to advance, its impact on sports is expected to grow, changing the game for athletes, coaches and fans.  

A.I. provides data-driven insights that were previously unattainable and detailed analyses about players’ performance. Advanced algorithms and machine learning models analyze the data that is collected from wearables, cameras and sensors on the field, offering precise breakdowns of player movements, stamina, speed and decision-making patterns. Coaches and analysts use these insights to pinpoint strengths, identify areas for improvement and tailor regimens to each athlete’s needs.  

For example, A.I. can track soccer player’s positioning, passing accuracy and sprint speed throughout a match, producing data that helps coaching develop effective strategies and refine each player’s role.  

In basketball, A.I. powered systems can analyze shooting accuracy, defensive maneuvers and fatigue levels to adjust in-game tactics and monitor player health. In the NBA 2K video game series, A.I. is used extensively to create realistic and immersive gameplay that closely mirrors real-life basketball. These A.I. driven algorithms analyze real player data from NBA games to simulate authentic movements. For instance, star players in 2K are programmed with unique playing styles based on their real-world performance data, so Steph Curry might be more likely to attempt long-range shots while LeBron James focuses on driving to the basket.  

Injury prevention is one of the most impactful applications of A.I. in sports today. By analyzing extensive data from biometric sensors, A.I. can detect subtle changes in an athlete’s physical performance that may indicate a risk of injury. For example, A.I. algorithms can track metrics such as joint strain, muscle exertion, heart rate variability and fatigue levels, identifying patterns that suggest when a player is overworked or at risk for a specific type of injury.  

A.I. driven systems can alert coaches, trainers or even the athletes themselves to take preventive action, whether that’s resting, modifying training or physiotherapy. For instance, A.I. can monitor the load on a player’s knees and suggest rest if the data shows potential strain, which can be especially for avoiding common injuries.  

A.I. is also transforming how fans engage with the game by analyzing massive amounts of data on fan preferences, behaviour and social media interactions, A.I. helps teams and leagues tailor content to individual fans, delivering a customized experience. For example, A.I. driven apps can send fans real-time updates on their favourite players, teams or even specific game stats, ensuring they’re always in the loop with what matters most to them.  

Virtual reality (VR) and augmented reality (AR) experiences powered by A.I. are also gaining popularity, offering fans interactive ways to experience games. With VR, fans can feel as if they’re sitting courtside or even seeing the game from the player’s perspective, no matter where they are in the world. A.I. powered AR features on mobile devices can provide live stats, player bios and even virtual replays as fans watch a game, blending the physical and digital worlds. 

As artificial intelligence continues to evolve, its role in sports is proving transformative. A.I. is reshaping the sports landscape in ways that were once unimaginable. Its capacity to provide data-driven insights, personalize experiences and simulate real-life conditions makes it a powerful tool for all of us. As A.I. technology progresses, we can expect its influence in sports to grow even further, driving innovation that benefits both the game and the global audience. The future of sports is now intricately connected to A.I., promising a new era of precision, engagement and possibility.   

More by this author

RELATED ARTICLES

Indonesia upholds visa ban on Israeli athletes  

In October, Indonesia announced that it would refuse visas to Israeli gymnasts set to compete in the World Artistic Gymnastics Championships in Jakarta. The decision revived historical tensions between sport and geopolitics, prompting legal maneuvers by Israel through the Court of Arbitrations for Sport (CAS).  

Iranian delegation faces charges in South Korea  

During the May Asian Athletics Championships in Gumi, South Korea, two Iranian athletes and a national team coach were arrested for the alleged sexual assault of a 20-year-old South Korean woman. The case attracted wide attention across Asia, sparking debate about the obligations of national federations when their representatives face criminal accusations abroad.

Week 1 NHL power rankings  

An arduous offseason is now in the books, and teams across the league are finally settled into what looks to be a difficult stretch of hockey. All the moving pieces have been put into place, with players and coaches demonstrating the ease with which they fit into new teams or the difficulties that come with putting on a new jersey. The 2025-26 NHL season is upon us, which means it's time to overreact to and power rank teams one week into a fresh season. 

Who’s most likely to break out in this NBA season?  

It’s that time of the year, just before the NBA season begins, when there’s never a better time to speculate player progression. No matter the case, there is always a select group of players that exceeds preseason expectations and explodes onto the scene. For NBA fans and media, there’s no better feeling than bragging about a niche player going for a career season that you predicted months in advance. A handful of players have landed in new spots, signed small deals to prove their worth or posted offseason workout videos, making viewers curious about what kind of season a player can have. Let’s look at some players who could be destined for a leap ahead of the 2025-26 NBA season. 

The Blue Jays are headed to the World Series  

The Toronto Blue Jays defeat the Seattle Mariners in game seven of the ALCS, punching their ticket to the 2025 World Series. 

Previewing the Brock men’s volleyball season   

Fresh from a disappointing 2024-25 campaign, the Brock men’s volleyball team enters the new season with something to prove. Last season wasn’t one to remember, as the Badgers finished the year with a 7-13 record, failing to qualify for the OUA playoffs. Whether it was a lack of cohesion within the team or the minimal amount of depth on the roster, Brock just couldn’t figure it out. 

Canada women’s rugby secures silver at World Cup 

In one of the most anticipated matchups in women's rugby history, England and Canada faced off in the Women's Rugby World Cup final on Saturday, Sept 27.

A look into the newly built Toronto Raptors  

Since winning the franchise's first championship in 2019, the Toronto Raptors have become the embodiment of mediocrity. They’ve managed to finish just outside of or in the play-in for what seems like the last half-decade. Raptors fans have become impatient following another disappointing year amidst the once promising Scottie Barnes era. For most of that time the team looked directionless, often making questionable trades and signings that left fans and media wondering what is really going on.